Accepting New Patients – Invest in your smile now! Serving the Carolinas, choose a Convenient Location near you

Choose a Location

Privacy Policy

Loveland Dental Group

Effective Date: January 1, 2026

1. Overview

Loveland Dental Group respects your privacy and is committed to protecting personal information collected through this website.
This Privacy Policy applies to non-clinical website interactions and supplements our HIPAA Notice of Privacy Practices, which governs protected health information (PHI) collected in clinical settings.

2. Information We Collect

Through this website, we may collect:

  • Contact information (name, phone number, email address)

  • Appointment request details

  • Payment-related information (processed securely by third-party payment processors)

  • Website usage data (IP address, browser type, pages visited, referring URLs)

We do not intentionally collect full clinical records or detailed medical histories through the website.

3. How We Use Information

Information collected through the website may be used to:

  • Schedule and manage appointments

  • Process payments and billing inquiries

  • Communicate administrative or practice-related information

  • Improve website functionality and performance

  • Support internal operational analytics and reporting

4. Analytics & Practice Performance Tools

We use analytics platforms, including Dental Intel, to evaluate operational trends and practice performance.

  • Data shared is de-identified, aggregated, or limited where applicable

  • Analytics tools do not provide clinical care and do not replace provider judgment

  • Analytics vendors operate under contractual privacy and security obligations

5. Cookies & Tracking Technologies

We may use cookies and similar technologies to:

  • Improve website functionality

  • Analyze usage trends

  • Enhance user experience

You may disable cookies through your browser settings; however, some website features may not function properly.

6. Third-Party Service Providers

We may share limited information with trusted vendors that support:

  • Online scheduling

  • Payment processing

  • Website communications

  • Analytics and performance reporting

All vendors are contractually required to safeguard your information and use it only for authorized purposes.

7. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information.
No system can be guaranteed 100% secure, and we cannot ensure or warrant absolute security.

8. Children’s Privacy

This website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

9. Policy Updates

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

10. Contact Information

Questions regarding this Privacy Policy may be directed to:

Loveland Dental Group
Privacy Officer
19315 W. Catawba Ave, Suite 200
Cornelius, NC 28031
Phone: 704-655-0630

HIPAA Website & Digital Services Addendum

Purpose

This addendum explains how HIPAA applies specifically to website use, online scheduling, analytics, and other digital services.

Website Limitations Under HIPAA

While Loveland Dental Group complies with HIPAA, not all website tools constitute secure clinical communication.

  • Contact forms and scheduling tools should not be used for urgent, sensitive, or detailed clinical information

  • Secure patient portals or in-office communications should be used for PHI

Business Associates

We work with HIPAA-compliant Business Associates, including:

  • Practice management vendors

  • Secure communication platforms

  • Payment processors

  • Dental analytics platforms (including Dental Intel)

Each operates under a Business Associate Agreement (BAA) where required.

Analytics & Minimum Necessary Standard

Analytics data shared follows HIPAA’s minimum necessary standard and may include:

  • De-identified data

  • Aggregated metrics

  • Limited data sets where applicable

Patient Rights

HIPAA patient rights—including access, amendment, and accounting of disclosures—apply to clinical records maintained by the practice and do not apply to general website analytics data.

Breach Response

In the event of a breach involving PHI, Loveland Dental Group will comply with applicable HIPAA breach notification requirements.

HIPAA Questions

HIPAA-related inquiries may be directed to the Privacy Officer at the contact information above.

SMS Privacy Addendum

(Supplement to Website Privacy Policy)

Effective Date: January 1, 2026

This SMS Privacy Addendum explains how personal information is handled specifically in connection with SMS/text messaging services.

1. Information We Collect

When you opt in to receive SMS messages, we collect:

  • Your mobile phone number

  • Your consent to receive SMS communications

2. How We Use SMS Information

Your information is used to:

  • Send SMS messages you have opted in to receive

  • Provide appointment reminders, administrative updates, or limited marketing or educational messages

3. Sharing of SMS Information

We do not sell, rent, or share your phone number or SMS opt-in information with third parties for marketing purposes.

Limited sharing may occur with service providers solely to facilitate message delivery, under contractual confidentiality obligations.

4. Your Rights

You may opt out of SMS messages at any time by replying STOP to any message.

5. Data Security

We implement reasonable safeguards to protect SMS-related personal information from unauthorized access, use, or disclosure.

6. Contact Information

Questions or concerns regarding SMS privacy practices may be directed to:

Loveland Dental Group
Phone: 704-655-0630